Our Brand
The Simplot公司 Brand has grown over time, anchored first by J.R. himself, 现在轮到家人了, company leaders and employees who have helped build the Company into the global food and agriculture organization we have today. Every time we represent Simplot, we are reinforcing and impacting the Simplot Brand.
在品牌指引中, we provide an in-depth explanation of the Simplot Brand and information about how we can collectively manage it while allowing room for each business area to represent its unique attributes. Together, we are ambassadors of the Simplot Brand and through our collaborative approach, we can maintain a clear image of the brand image to the world.
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Logos
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Color
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Typography
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Photography
BRAND
Logo
Our logo is the primary visual graphic for our brand. It is composed of two elements: the Simplot logotype and the leaf symbol.
The Simplot logotype is based on a customized typeface that has been representing the Company for many years. The warm gray coloring references our past with its earthy tones, 同时也指向其清洁的未来, modern look.
The leaf symbol is similarly rooted in our heritage, inspired by the blossom of a potato plant. Its glowing gold tones indicates our belief in the potential of agriculture and food to transform the future.
主3D Logo
The primary logo uses Simplot灰色 and Simplot黄金 with a 3D effect on the leaf and is approved for use on white or light colors and images as long as the image is open and clear (e.g.(云或白墙).
主平面版本
Use a flat version of the full-color logo where the Gold leaf doesn’t use a 3D effect in situations where the 3D effect isn’t preferred (e.g.，小于3英寸(7英寸).(6厘米)宽或用于刺绣).
白色/金色3D(反向)标志
This version is approved for use over dark colors and images as long as the image area is open and clear (e.g.(蓝天或绿色的田野). The White/Gold 3D version incorporates the leaf effect and is preferred over the flat version to the right.
白色/金色平面(反向)标志
A flat version of the White/Gold logo is available for dark colors and images or at smaller sizes (e.g.，小于2英寸(5英寸).1cm)宽)，3D叶片将无法很好地渲染.
白人的标志
Use the all-white version against dark colors and images when cost or other considerations prohibit use of the full-color logo.
全黑的标志
Use the all-black version on light-to-medium colors and images when cost or other considerations prohibit use of the full-color logo.
BRAND
简单的叶子
The leaf symbol plays a critical role in our brand aesthetic. It highlights our history and our connection to farming and potatoes. It also expresses our belief in a bright future and the role agriculture will play in helping us create that future.
The leaf must also have the correct clear space around it. The leaf includes a trademark TM symbol* of appropriate size for most uses. Depending on the size of the leaf, you may need to enlarge or shrink the TM to keep it legible. 如果出现叶片，则不需要TM .75” (1.3厘米)或更小.
If you are using the leaf more than once on the same page, it must have a trademark symbol the first time it appears. The mark should also appear with the first use on separate pages or sections of the same materials.
没有simplot标志，叶子就无法出现
叶子不是Simplot标志的替代品. The full Simplot logo must always be present somewhere in the same material.
3D Leaf
扁桃金叶
Simplot黄金 Outline
Simplot灰色实体
Simplot灰色轮廓
黑色的固体
黑色的轮廓
White Solid
白色的轮廓
调色板
Primary colors are the colors we want to use frequently to accent our primary brand colors. 这并不意味着它们需要经常被使用, but they should be consistently present to build an association with our brand.
原色
Simplot黄金
PMS - 7406
Cmyk - 0/17/100/0
RGB - 241/196/0
十六进制- # f1c400
原色
暗纯金- - -
PMS - 118
Cmyk - 7/28/100/30
RGB - 172/132/0
十六进制- # ac8400
原色
中等纯金
PMS - 110
Cmyk - 2/22/100/8
RGB - 218/170/0
十六进制- # daaa00
原色
淡纯金
PMS - 1215
Cmyk - 0/6/53/0
RGB - 251/216/114
十六进制- # fbd872
原色
Simplot灰色
PMS - 彩通暖灰11
Cmyk - 26/36/38/68
RGB - 110/98/89
Hex - # 6e6289
原色
Black- - - - - - - - - - -
PMS - Black- - -
Cmyk - 60/40/40/100
RGB - 0/0/0- - - -
十六进制- #000000
原色
中等Simplot灰色
PMS - 冷灰11
Cmyk - 0/0/0/80- - - -
RGB - 88/89/91
十六进制- # 58595b
原色
浅Simplot灰色
PMS - Warm Gray 7
Cmyk - 16/23/23/44
RGB - 150/140/131
十六进制- # 968c83
原色
Field Green
PMS - 363
Cmyk - 76/3/100/18
RGB -54/131/33
十六进制- #368321
原色
深绿
PMS - 350
Cmyk - 80/21/79/64
RGB - 44/82/52
Hex - # 2c5234
原色
Med Field Green
PMS - 2273
Cmyk - 84/0/100/39
RGB -37/114/38
十六进制- #257226
原色
光场绿
PMS - 368
65/0/100/0
RGB - 120/190/32
Hex - # 78be20
二次调色板
Secondary colors are the colors we want to use frequently to accent our primary brand colors. 这并不意味着它们需要经常被使用, but they should be consistently present to build an association with our brand.
二次色
Sky
PMS - 288
Cmyk - 100/80/6/32
RGB - 0/45/114
十六进制# 002d72
二次色
Dark Sky
PMS - 322
Cmyk - 97/9/39/34
RGB - 0/116/112
十六进制- #007470
二次色
Bright Sky- - -
PMS - 3135
100/0/20/0
RGB - 0/176/202
Hex - # 00b0ca
二次色
血橙
PMS - 484
Cmyk - 8/92/100/33
RGB - 130/39/4
十六进制#822704
二次色
Rust Orange
PMS - 167
Cmyk - 5/77/100/15
RGB - 189/79/25
十六进制- # bd4f19
Typography
As with our color palette, we selected the following typography to best represent our brand. 选择他们的多功能性和易用性, 这些字体易读, 平易近人，永不过时, 同时提供前瞻性的思维风格. 它们应该在全公司的所有情况下使用.
Our brand uses Cairo for headlines and for subheadings.
我们的品牌使用Inter作为正文.
A secondary font if the standard Inter is kerned too wide for your application.
我在哪里可以找到Cairo和Inter Fonts?
Your Simplot-issued computer may come with Cairo and Inter already installed. 如果你需要的话, 只需在Simplot DAM上搜索“品牌字体”, 下载并安装到你的电脑上. If you need help installing them, reach out to the IT Service Desk.
外部客户和机构可以去字体.google.com免费下载Cairo和Inter字体.
Photography
Our brand images help us connect with our customers, 我们的合作伙伴, 我们的前景和广大公众. It helps set us apart from our competitors and allows us to share our unique and optimistic point of view with the world.
我们的品牌形象有几个共同点:
- We come from authentic farming roots, so don’t use fake, overly-styled images with actors. Choose stock photographs that use real people, not posed models.
- We express our positive attitude and our belief in the beauty of what’s possible through use of abundant natural light — particularly the special atmosphere that the sun’s glow, 在我们的图像中产生闪光或耀斑.
- We like to draw the viewer into our brand experience by telling a story. Engage our audience and inspire curiosity through subject matter, angle, 种植和其他自然效应.
